Show simple item record

dc.contributor.advisor Hill, Joseph
dc.contributor.advisor Fahmi, Kamal
dc.contributor.advisor Rizzo, Helen
dc.contributor.author Munz, Rebecca
dc.creator Munz, Rebecca
dc.date.accessioned 2011-03-06T07:22:02Z
dc.date.available 2011-03-06T07:22:02Z
dc.date.created 2011 Spring
dc.date.issued 2011-03-06T07:22:02Z
dc.identifier.uri http://dar.aucegypt.edu/handle/10526/1615
dc.description.abstract This thesis demonstrates that The American University in Cairo (AUC) is a novel configuration of neo-liberal restructuring through which we can understand new trends in food consumption and new Egyptian understandings of cosmopolitanism. This study is based on anthropological fieldwork carried out predominantly on AUC's campus as well as in greater Cairo where ethnographic data was collected through interviews and participant observation. Based on the research conducted, it was found that the Egyptian government and private corporations are modernizing Cairo's cityscape in accordance with neoliberal and high modernist ideologies through promoting the construction of new social spaces which cater to emerging elite classes in Egypt. Next, the thesis argues that AUC's administration and Delicious Inc., the company chosen to provide food services on campus, are reinforcing emerging food consumption habits and participation in a global lifestyle while perpetuating social inequalities between the different social groups that study and work on the new campus. Lastly, the study argues that the corporate project is largely successful, since corporations know (a) how to discipline people to consume certain products and (b) how to modify their offerings to facilitate the kinds of foods students consume. en
dc.format.medium theses en
dc.language.iso en en
dc.rights Author retains all rights with regard to copyright. en
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en
dc.title Constructing desire(s) and consuming taste(s) among Egypt's elite: an ethnongraphic study of The American University in Cairo's new campus en
dc.type Text en
dc.subject.discipline Sociology - Anthropology en
dc.rights.access This item is available en
dc.contributor.department American University in Cairo. Dept. of Sociology, Anthropology, Psychology, and Egyptology en


Files in this item

Icon

This item appears in the following Collection(s)

  • Theses and Dissertations [715]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

Show simple item record