This paper investigates the views of learners of Arabic as a foreign language (AFL) on Arabizi as well as the possible effects of these views on the field of Teaching Arabic as a Foreign Language (TAFL). For purposes of ...

In modern times, Aristotelian influence on Islamicate philosophical writing is exaggerated. Al-Fārābī did more than just copy Aristotle, he was an original thinker, and he may have sourced aspects of his thought and writing ...

This study examines the code choice made by content producers in Egyptian television (TV) advertisements. We consider the emergence of new types of TV networks, advertised products, services and messages conveyed in TV ...

Conjunctions function as cohesive and text building elements in Modern Standard Arabic. They play various semantic and discursive roles at different textual levels: phrase, clause, sentence, paragraph and discourse (Al-Batal, ...

As more Egyptians continue to expose themselves to the political comedy program Al Bernameg, scholars should seek to understand the audience’s perception of the program. This study examines the perception of the Egyptian ...

The Elaboration Likelihood Model posits that there are two routes to persuasion central (logical) and peripheral (emotional). This study employs the ELM to analyze persuasive appeals in ads viewed by Egyptian children ...

While this study on the historiography of the French occupation in not fully inclusive, it highlights the complexity and changing views on events in Egypt’s past and how these views were influence by political and social ...

Autism has been discussed through the fields of medicine, sociology or psychology all over the past decades. Today, however it is being discussed through a different lens: „Communication‟. Being privileged by so many ...

It is believed that the language of newspapers plays a major role in developing and reflecting the reality of the contemporary language in Egypt, where the Modern Standard Arabic (MSA) and Egyptian Colloquial Arabic (ECA) ...

Massive Open Online Courses (MOOCs) have been offered by many institutions around the globe for the better part of a decade, and more recently in the Arab World. Learner engagement in MOOCs has also been researched in ...