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dc.contributor.advisor Amin, Hussein El-Khalili, Sara Nassar
dc.creator El-Khalili, Sara Nassar 2011-06-12T11:05:28Z 2011-06-12T11:05:28Z 2011 Summer 2011-06-12T11:05:28Z
dc.description.abstract The awareness function of the mass media is at the heart of civic engagement, which is fundamental for a country in transition to democracy such as Egypt. This study examined the agenda-setting impact of Egyptian nightly television talk shows on attitudes towards civic engagement among the Egyptian elite. This primary research linked agenda-setting theory to civic engagement. Through setting the salience of news and creating sociopolitical awareness, agenda-setting establishes the first step in civic engagement, creating an informed citizenry. A primary content analysis of the three most popular Egyptian nightly television talk shows before the Jan.25th revolution: Masr Ennharda (Egypt Today), Al Ashera Masa'an (10 PM), and 90 Deqeeqa (90 Minutes), was conducted to measure the media agenda. A total of 78 episodes of talk shows were coded from October 6 to November 10, before the 2010 parliamentary elections. A primary survey was conducted among a purposive sample of the Egyptian elite (356 participants) to examine the public agenda and the relationships between exposure to talk shows, agenda-setting, and civic engagement. The findings support an agenda-setting impact of Egyptian nightly television talk shows at the first and second levels. Participants cited talk shows as their main source of information for the news issues they listed. Respondents' perceptions of the November 2010 parliamentary elections also corresponded with talk shows' framing of the elections. The first outcome of the agenda-setting impact on both levels is sociopolitical awareness, which represents the first and most basic level of civic engagement. One of the primary findings of this study is the significant positive correlation between perception of talk shows as civically engaging and attitudes towards civic engagement. This study also found a positive relationship between exposure to nightly television shows and attitudes towards civic engagement. A five-point civic engagement scale was created to measure the overall level of civic engagement among participants, which found that the elite sample surveyed is civically engaged. This study proceeded with conducting qualitative interviews with experts, producing recommendations for talk shows in order to play a more active role in fostering civic engagement in Egypt. en
dc.format.medium theses en
dc.language.iso en en
dc.rights Author retains all rights with regard to copyright. en
dc.subject Television Talk Shows en
dc.subject Civic Engagement en
dc.subject Egypt en
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en
dc.subject.lcsh Television talk shows -- Egypt.
dc.subject.lcsh Television talk shows -- Social aspects -- Egypt.
dc.subject.lcsh Civic improvement -- Egypt.
dc.title The agenda-setting impact of Egyptian nightly television talk shows on attitudes towards civic engagement in Egypt en
dc.type Text en
dc.subject.discipline Journalism and Mass Communication en
dc.rights.access This item is available en
dc.contributor.department American University in Cairo. Dept. of Journalism and Mass Communication en

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  • Theses and Dissertations [1787]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.
  • Egyptian and Arab Revolution Scholarship [137]
    This collection includes papers, presentations, and research findings related to the January 25th Revolution and Arab Spring authored by AUC faculty and students.

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