The Office of University Communications serves as the primary source of news and information for the University, and provides support to the entire University community. The Office of University Communications consists of marketing communications, news and information, design and editorial. AUC’s Marketing Communications unit is responsible for building the AUC brand and ensuring that all messages delivered by the University are communicated with clarity and consistency and reflect the reality of the AUC experience. Design and Editorial Services oversees the editorial and graphic component of University-produced publications and collateral material, and ensures that AUC’s branding strategy is properly implemented in both print and Web media. The News and Information unit is primarily focused on maintaining the cohesiveness of AUC’s messages, in English and Arabic, to its numerous audiences regionally and internationally and ensuring that these messages are broadcast as widely as possible.