Effective communication of urban and rural school principals

Abstract

This study explores the impact of effective communication by the school leader on the performance of the rural and urban school in Egypt. It examines the power of effective communication in terms of creating a vision of learning, developing a school culture, promoting instructional programs conducive to the student learning and encouraging staff professional growth. The target sample is made up of principals, teachers, students, and parents from selected urban and rural schools in Egypt. The data collection includes interviews with selected urban and rural principals and focus groups comprised of teachers, students and parents. The semi structured interviews focus on the various aspects of communication used by school leaders to create a vision of learning, to develop the school culture, to promote instructional programs for student's learning, and to encourage professional development of teachers. Responses from all participants address each of the aspects of communication used in the identified schools and provide the findings which suggested specific recommendations concerning these topics.