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dc.contributor.advisor Hamdy, Naila
dc.contributor.author Fahmy, Andalib Mohamed
dc.date.accessioned 2016-01-17T12:57:43Z
dc.date.available 2016-04-17T22:00:21Z
dc.date.created Fall 2015 en_US
dc.date.issued 2016-01-17
dc.identifier.uri http://dar.aucegypt.edu/handle/10526/4587
dc.description.abstract The Internet has many advantages over the other media in the provision of information services especially in the field of human rights. In Egypt the image of the human rights organization has been affected severely after the Egyptian revolution due to continuous media attack on them; therefore, it became vital to change this image. As the websites is the primary tool that permits the organizations to connect with their audience and permit the audience to know their activities, analyzing the websites of the human rights in Egypt from user perspective become vital This study aims to assess the interactivity and public involvement allowed by the sites to see whether they use their websites in an efficient way that permit them to reach their audience nationally and internationally or not, moreover, it tries to figure out reasons behind this level of interactivity. “Reception based analysis” technique was used for the first time in Egypt, to map both the interactivity level and the amount of public engagement allowed by the site in a sample of 10 existing human rights websites along with Heeter and Burgeon 7 dimensions of interactivity (content and availability of choice, effort user must exert, responsiveness to users, ease of adding information, facilitation of interpersonal communication, modality and information rich, and ability to make two ways communication ) ; Moreover , interviews with experts and official working in the field of human rights was used to know more in depth data about the barriers that confront the websites developers of human rights organizations in Egypt Using the reception based analysis technique gives the study the advantage of understanding how the users sees different dimensions of interactivity and public engagement in the websites of human right NGOs. The results of the analysis indicated the overall level of opportunities for interactivity in the websites of human rights NGOs in Egypt is very low; moreover, the overall level of public engagement allowed by the site is low. Moreover, the results of the interviews revealed that lack of funds, lack of media and IT specialists in the organization, and technological gap were the main problems that confront the organization while maintaining interactivity of their website. en_US
dc.format.extent 116 p. en_US
dc.format.medium theses en_US
dc.language.iso en en_US
dc.rights Author retains all rights with regard to copyright. en
dc.subject Interactivity en_US
dc.subject Public Engagement en_US
dc.subject Human Rights organizations en_US
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en_US
dc.title Assesing interactivity in the websites of human rights organizations' websites in Egypt en_US
dc.type Text en_US
dc.subject.discipline Journalism and Mass Communication en_US
dc.rights.access This item is restricted for 3 months from the date issued en_US
dc.contributor.department American University in Cairo. Dept. of Journalism and Mass Communication en_US
dc.description.irb American University in Cairo Institutional Review Board approval is not necessary for this item, since the research is not concerned with living human beings or bodily tissue samples. en_US
dc.contributor.committeeMember Amin, Hussein
dc.contributor.committeeMember Abou Youssef, Inas


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  • Theses and Dissertations [1691]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

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