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dc.contributor.advisor Barsoum, Ghada
dc.contributor.author Oda, Salma Ibrahim
dc.date.accessioned 2018-05-15T06:46:53Z
dc.date.available 2018-05-15T22:00:15Z
dc.date.created Spring 2018 en_US
dc.date.issued 2018-05-15
dc.identifier.uri http://dar.aucegypt.edu/handle/10526/5381
dc.description.abstract This research aims to examine if social media content that is widely shared or commented on can influence the agenda of traditional media on women issues namely the sexual harassment and undocumented marriages, to what extent and whether or not the same framing applies when the discussion moves from traditional media to social media. The topics chosen were related to sexual harassment and undocumented marriages which are two crucial, sensitive topics for Egyptian women. Three traditional media outlets were purposefully selected for this study channels. Interviews with the producers of the primetime TV showswere also conducted to assess how and to what extent they rely on social media to set their daily and weekly agenda of topics. These shows are “Sabaya Al Kheir” on Nahar TV, “Al Ashera Masaan” on Dream TV and “Hona Al Assema” on CBC Channel. An online analysis tool was used to measure the volume of online conversations and determine their sentiment. The results showed that social media trending topics such as sexual harassment and undocumented marriages do make it to traditional media especially if they are related to bigger societal issues like undocumented marriage and sexual harassment. Viral content also are more likely to reach traditional media, which follow the framing of online sentiment.   en_US
dc.description.sponsorship The online part of this research would not have been possible without CrowdAnalyzer help and support in gathering the online data, sentiment and volume of conversation of the two hashtags used in the examined case studies. en_US
dc.format.extent 79 p. en_US
dc.format.medium theses en_US
dc.language.iso en en_US
dc.rights Author retains all rights with regard to copyright. en
dc.subject social media en_US
dc.subject Facebook en_US
dc.subject Twitter en_US
dc.subject Women issues en_US
dc.subject sexual harrasment en_US
dc.subject undocumented marriages en_US
dc.subject online sentiment en_US
dc.subject online public opinion en_US
dc.subject CrowdAnalyzer en_US
dc.subject Egyptian talk-shows en_US
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en_US
dc.title Can social media networks like Facebook and Twitter influence the agenda-setting of traditional media? Two case studies from Egypt. en_US
dc.type Text en_US
dc.subject.discipline Public Policy en_US
dc.rights.access This item is available en_US
dc.contributor.department American University in Cairo. Dept. of Public Policy and Administration en_US
dc.description.irb American University in Cairo Institutional Review Board approval has been obtained for this item. en_US
dc.contributor.committeeMember Allam, Rasha
dc.contributor.committeeMember Bhuiyan, Shahjahan


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  • Theses and Dissertations [1725]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

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