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dc.contributor.advisor Amin, Hussein Nagy, Maha Sherif Hussein 2019-01-13T13:57:33Z 2019-01-13T22:00:18Z Fall 2018 en_US 2019-01-13
dc.description.abstract In light of the dramatic technological developments the media industry is witnessing in Egypt and the region, the Egyptian public broadcaster seems missing from the scene. While many privately owned channels are offering some form of online catch-up service, the first Egyptian broadcaster is still very weak online with some presence on YouTube that does not meet the opportunities other broadcasters are benefiting from in the region as well as globally. Through a series of in-depth interviews, the study aims at closely examining the strengths and weaknesses of the current digital presence of the Egyptian public broadcaster and providing recommendations on how it can be enabled to compete with privately owned competitors. Having the legacy in the realm of linear TV in the Middle East and currently undergoing a renovation process in terms of content that is planned strongly compete within the upcoming period, a strong digital presence is a must and a key factor to succeeding in reaching such a goal. The study will identify the different formats and business models for existing competition and formulate the digital strategy that would best suit the current state of the public broadcaster. en_US
dc.format.extent 139 p. en_US
dc.format.medium theses en_US
dc.language.iso en en_US
dc.rights Author retains all rights with regard to copyright. en
dc.subject digital media, video content, digital platforms, Egyptian television en_US
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en_US
dc.title Advancing the Egyptian Public Broadcaster to Compete in the Digital Era en_US
dc.type Text en_US
dc.subject.discipline Journalism and Mass Communication en_US
dc.rights.access This item is available en_US
dc.contributor.department American University in Cairo. Dept. of Journalism and Mass Communication en_US
dc.description.irb American University in Cairo Institutional Review Board approval has been obtained for this item. en_US
dc.contributor.committeeMember Allam, Rasha
dc.contributor.committeeMember Saleh, Hossam

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  • Theses and Dissertations [1827]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

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