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dc.contributor.advisor Aly, Sherif Gamal
dc.contributor.advisor Harras, Khaled A. Al Ayyat, Soumaia 2019-02-25T11:52:08Z 2019-02-25T22:00:17Z 2013-04-08 2019-02-25
dc.identifier.isbn 978-1-4673-5939-9 en_US
dc.identifier.issn 1558-2612 en_US
dc.description The advisers are co-authors in this conference paper en_US
dc.description.abstract Various emerging context aware social-based applications and services assume constant non-disruptive connectivity. Mobile advertisers in such environments want to reach potentially interested users in a given proximity and within a specified short duration, whether these users are connected to the network or not. While opportunistic forwarding algorithms can be leveraged for forwarding these advertisements, there is little incentive for those not interested in the ad to act as forwarders. Our goal in this paper is to leverage explicit interest, gathered from a user’s social profile, and integrate it with social-based opportunistic forwarding algorithms in order to enable soft real time opportunistic ad delivery in intermittently connected mobile networks. We propose IPeR, a fully distributed interest-aware forwarding algorithm that integrates with PeopleRank to reduce the overall cost and delay while reducing the number of contacted uninterested candidates. Our results, obtained via simulations and validated with real mobility traces coupled with user social data, are promising. In comparison to interest-oblivious socially-aware protocols such as PeopleRank, the IPeR approach reduces the cost to 70% to reach the same delivery ratio, and reduces the ratio of contacted uninterested forwarders by 23%. It also achieves an extra 70% recall and 107% accuracy with only 2% less precision. en_US
dc.format.extent 6 p. en_US
dc.format.medium journals (periodicals) en_US
dc.language.iso en en_US
dc.rights Author retains all rights with regard to copyright. en
dc.subject Interest awareness en_US
dc.subject PeopleRank en_US
dc.subject Effectiveness en_US
dc.subject Social-based opportunistic forwarding en_US
dc.subject.classification Article in conference proceedings en_US
dc.title Interest aware peoplerank: towards effective social-based opportunistic advertising en_US
dc.type Text en_US
dc.subject.discipline Applied Sciences en_US
dc.rights.access This item is available en_US
dc.contributor.department American University in Cairo. Dept. of Computer Science and Engineering en_US
rft.spage 4428 en_US
rft.btitle IEEE WCNC 2013 en_US
rft.epage 4433 en_US

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