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dc.contributor.advisor Ismail, Dr. Ayman
dc.contributor.author Khalil, Salma
dc.date.accessioned 2020-09-13T12:51:01Z
dc.date.available 2020-09-13T22:00:06Z
dc.date.created Summer 2020 en_US
dc.date.issued 2020-09-13
dc.identifier.uri http://dar.aucegypt.edu/handle/10526/5944
dc.description.abstract Sustainable Consumerism is a topic that is still being explored and developed across nations and countries. With the rising challenges of sustainable development, corporate sustainability maintains its position as being extremely challenging and difficult to achieve. Moreover, the new generation of consumers and the world’s future leaders – generation Z – have their characteristics and expectations that are expected to change the whole industrial scene to achieve sustainable development. Meanwhile, Egyptian generation Z remains unexplored and ambiguous. This study aims at studying the behavioral aspects of Egyptian generation Z, their consumerism, ecological consciousness, and corporate expectations. It adopts qualitative methods using in-depth semi-structured interviews with a selected sample of participants representing the intended target segment. The study findings are represented in a framework showing four layers of sustainability: awareness, motivation, action, and advocacy, with implications on the consumer, government, and private sector. en_US
dc.format.extent 062 p. en_US
dc.format.medium theses en_US
dc.language.iso en en_US
dc.rights Author retains all rights with regard to copyright. en
dc.subject Corporate sustainability en_US
dc.subject Generation Z en_US
dc.subject Consumerism en_US
dc.subject Sustainability en_US
dc.subject Developing Countries en_US
dc.subject Egypt en_US
dc.subject.lcsh Thesis (M.S.)--American University in Cairo en_US
dc.title Sustainable consumerism in the eyes of the Egyptian generation Z en_US
dc.type Text en_US
dc.subject.discipline " " en_US
dc.rights.access This item is available en_US
dc.contributor.department American University in Cairo. Sustainable Development en_US
dc.description.irb American University in Cairo Institutional Review Board approval has been obtained for this item. en_US
dc.contributor.committeeMember Huzayyin, Dr. Ahmed
dc.contributor.committeeMember Bassiouni, Dr. Dina
dc.contributor.committeeMember Shaban, Dr. Essam


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  • Theses and Dissertations [1863]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

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