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dc.contributor.advisor Abdulla, Rasha
dc.contributor.advisor Amin, Hussein
dc.contributor.advisor Ismail, Amani
dc.contributor.author Abdel Kader, Mai Wahid
dc.creator Abdel Kader, Mai Wahid
dc.date.accessioned 2010-05-29T17:15:59Z
dc.date.available 2010-05-29T17:15:59Z
dc.date.created 2010 Spring
dc.date.issued 2010-05-29T17:15:59Z
dc.identifier.uri http://dar.aucegypt.edu/handle/10526/719
dc.description.abstract Media Richness Theory (MRT) argues that within any work organization, the performance of employees and managers improve when using â richer' media for equivocal tasks. The main goal of this study is to assess the predictions made by Media Richness Theory that richer communication is better for tasks which are perceived to be equivocal. The employees' media selection behavior was assessed in accordance with the MRT to test its validity and application. This study sought to evaluate whether or not the assumptions made by MRT hold across the different cultural settings within organizations by distinguishing between high-context collectivistic cultures and low-context individualistic ones. To test this, a cross-cultural study of 312 employees and managers in Egypt, United Arab Emirates, Lebanon, Jordan, Kuwait, Tunisia, Bahrain representing high-context collectivistic cultures, and Canada, USA, UK, Germany, France, Czech Republic, and Switzerland representing low-context individualistic cultures was conducted. Based on the results, the applicability of MRT in organizations and across cultures was discussed. en
dc.format.medium theses en
dc.language.iso en en
dc.rights Author retains all rights with regard to copyright. en
dc.subject.lcsh Thesis (M.A.)--American University in Cairo en
dc.subject.lcsh Mass media -- Social aspects.
dc.subject.lcsh Communication in organizations.
dc.subject.lcsh Telecommuting.
dc.title A cross-cultural comparison of organizational communication media: an application of media richness theory en
dc.type Text en
dc.subject.discipline Journalism and Mass Communication en
dc.rights.access This item is available en
dc.contributor.department American University in Cairo. Dept. of Journalism and Mass Communication en


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  • Theses and Dissertations [1835]
    This collection includes theses and dissertations authored by American University in Cairo graduate students.

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