This research analyzes The Impact of New Media on Political Communication in Egypt with a special focus on the Egyptian Presidential Election in 2011.Through this study, the researcher shed light on the development of Internet and new media in the Arab world, focusing on Egypt. The researcher also tackled the topic of online political communication, and the utilization of new media through the 2008 presidential election in the U.S. The researcher sought to analyze how the persuasion theory of mass communication is applied in political communication via new media. The researcher focused on the 2011 Egyptian presidential election, analyzing people's current political involvement. The researcher analyzed whether or not the persuasion characteristics expertise and goodwill are the most persuasive factors of credibility among people forming opinions about the potential presidential candidates, and if those characteristics are utilized through new media in publicizing the potential presidential candidates. Also the researcher studied whether celebrity endorsement presented through new media increases the candidate's credibility or not; and if fear appeal and the new option of using new media motivate people who would otherwise not participate in online political activities. The researcher conducted a survey that was distributed online, and was filled out by 403 Egyptian Internet users who live in Egypt. The findings of this research revealed that the characteristics of “trustworthiness” along with “good will” are the most persuasive factors of credibility. Also, it was found out that the new media channels have succeeded in publicizing a candidate's goodwill. The study's findings disclosed that celebrity endorsement presented through new media increases people's interest in knowing more about the potential presidential candidates, yet it was not proved effective in influencing people's decisions. The research also proved that fear appeal and the new option of using new media motivate people who were previously reluctant in expressing political opinion to get involved in online political activities.